Why Colors look different Monitor to Paper.

The difference in color between what you see on your monitor to paper can be attributed to several factors:

1. Display calibration: Monitors can display a wide range of colors, but they need to be calibrated correctly to accurately replicate the colors of your printed piece. If your monitor is not calibrated properly, the colors might appear different when printed.

2. Color gamut: Monitors use RGB (Red, Green, Blue) color model, which can display a wider range of colors compared to the CMYK (Cyan, Magenta, Yellow, Black) color model used in printing. Some colors that appear vibrant and intense on your monitor might not be reproducible in print.

3. Lighting conditions: The lighting conditions in which you view your monitor and printed piece can also affect color perception. The color temperature and intensity of lighting can influence how colors are perceived.

4. Paper and ink variations: Different types of paper and printing processes can affect color reproduction. The type of paper, its texture, and the ink absorption capabilities can impact the way colors appear on print.

To minimize the discrepancy between your monitor and printed piece, ensure that your monitor is calibrated correctly, use color management tools for accurate color representation, select appropriate color profiles, and communicate with your printer to optimize color settings and ensure quality results.