W Glossary of Terms | Absolute Design

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Glossary of Terms - W

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WYSIWYG

(What-You-See-Is-What-You-Get) An interactive mode of computer processing, in which there is a screen representation of the printed output. WYSIWYG is never entirely accurate, because of the difference in resolution between display screens and printers.

WYSIWYG

Washup

Removing printing ink from a press, washing the rollers and blanket. Certain ink colors require multiple washups to avoid ink and chemical contamination.

Washup

Watermark

A distinctive design created in paper at the time of manufacture that can be easily seen by holding the paper up to a light.

Watermark

Web Press

Press that prints from rolls of paper, usually cutting it into sheets after printing. Also called reel-fed press. Web presses come in many sizes, the most common being mini, half, three quarter (also called 8-pages) and full (also called 16-pages).

Web Press

White space

In designing publication, the areas where there is no text or graphics -- essentially, the negative space of the page design.

White space

Widow

In a page layout, short last lines of paragraphs -- usually unacceptable when separated from the rest of the paragraph by a column break, and always unacceptable when separated by a page break.

Widow

Word wrap

in a word processor or text editor, the automatic dropping of characters to the next line when the right margin is reached.

Word wrap

Work and tumble

Printing one side of a sheet and turning it over from the gripper to the tail to print the second side using the same side guide and plate for the second side.

Work and tumble

Work and turn

Printing one side of a sheet and turning it over from left to right using the same side guides and plate for the second side.

Work and turn